Green uses the poetry of Walt Whitman to be the voice of Margo’s inter self or inter voice.  When Margo leaves Quentin finds her copy of Leaves of Grass by Walt Whitman and there are several passages that have been highlighted.  Q decides that if he can understand the highlighted parts he will find Margo.  Margo has highlighted Unscrew the locks from the doors!  Unscrew the doors themselves from their jambs!   After thinking about it, Q goes to Margo’s house and takes her door to her room off and looks for a clue.  He finds nothing.. He finally looks on the door to his own bedroom and finds a piece of paper with an address.  He knows Margo has left it for him and believes he will find Margo at the address.   So he plans to go there during school the next day.  By following these passages Q finds Margo and moves the plot along.

Margo Roth Spiegelman is one of the main characters in the story Paper Towns by John Green.  She is the senior “IT” girl at her Orlando high school.  She is cool and popular and a rebel.   She has been known to do things no one else would dare to do, like breaking in to Disney World and going back stage at concert.  She has lived next door to Quentin, the other main character most of their lives, but haven’t been good friends since the age of nine. She is the antagonist of the story that sets Q off on his journey of self discovery and to discover her, when she invites him to go on an all night ride with her.  She describes herself as “the paper girl in the paper town.”

 

Old Spice Swagger rhetorical appeal is pathos.  A pathetic appeal to the emotional need to be popular, wealthy, cool and confident.  Old Spice is implying that their product is used by the cool confident man, and anyone using their soap will also be cool and confident.  Old Spice basically laughs at its own logical fallacies by using the phase “we’re not saying this bar of soap will make you…”

Old Spice is paying to target men and young boys to buy their soap and buy into their brand identity.   The name of the soap is Swagger (away of walking with confidence)… they want users to feel like they will be empowered to “swagger” if they are using Old Spice.

But really??? Would a soap make you confident? Or just clean… and it might make you smell bad to some people.